Sports nutrition brand Maximuscle, part of the GlaxoSmithKline Group, is to remain the Official Nutrition Supplier to the ECB and England cricket teams until the end of 2013.
As part of the contract renewal Maximuscle - which originally became an ECB supplier in 2008 - will continue to work with the ECB Science and Medicine team, based at the National Cricket Performance Centre, to develop a range of bespoke products designed to improve the physical condition and preparation of all the England teams.
Nick Moore, ECB head of sales said: "Over the past three years Maximuscle has been instrumental in working with the ECB’s Science and Medicine staff to help ensure the England cricket team is one of the best prepared in world sport.
"We are delighted to announce the extension of this partnership and look forward to continuing to work with Maximuscle over the next three years."
Mark Morgan, senior sponsorship & PR manager at Maximuscle added: "We are pleased to be continuing this successful partnership and look forward to carrying on our work with the ECB to provide their players with first class sports nutrition.
"It has been an honour to be a part of the recent momentous successes of England Cricket, including being crowned ICC World Twenty20 Champions and bringing home The Ashes."
Close Window